Start the conversation
A commercial growth proposal for KB Architects
A clearer way for developers, operators and project owners to understand KB’s capabilities, trust the work and start a qualified conversation.
NOT MORE CONTENT.
A CLEARER REASON
TO CHOOSE KB.
01 · THE OPPORTUNITY
KB handles architecture, interiors, construction and turnkey delivery. The website and content should make that range instantly clear—then let the work do the convincing.
A SIMPLE PRINCIPLE
Your next client is not looking for more marketing. They are looking for a team they can trust with a serious project.
02 · DETAILED SCOPE
INCLUDED IN EVERY ROUTE
Real projects, clear points of view and consistent publishing—so KB stays visible without sounding like every other firm.
INCLUDED IN EVERY ROUTE
A bilingual website that lets a visitor understand what KB does, see the proof, and start a conversation without hunting for it.
INCLUDED IN EVERY ROUTE
Practical search work around the services people are already looking for—then a simple way for them to contact KB.
INCLUDED IN EVERY ROUTE
Search captures people with a live need. Social keeps KB familiar and brings interested visitors back when they are ready.
03 · WHAT A FUTURE CLIENT NEEDS TO SEE
We use KB’s real work to make the decision simpler for the person on the other side of the screen.
Lead with projects that show range, craft and delivery. Give every image enough context to mean something.
Project pages · social stories · case studiesMake KB’s services and process easy to follow. The goal is confidence, not clever language.
Service pages · sector pages · expert contentWhen someone is ready, remove friction. A clear form, WhatsApp action or meeting request is enough.
Landing pages · search campaigns · lead routing03A · FROM PROJECT TO INQUIRY
Every piece of the system has one role: move a serious prospect from interest to a useful conversation with KB.
Lead with the project image that makes someone pause.
Turn visual attention into confidence with useful context.
Clear service pages, proof and a direct next step—not a generic contact page.
See the scope ↗Use the response to improve the next campaign, page and story.
03B · THE VISUAL TERRITORY
Deep blues, warm stone, hard light and disciplined typography give KB a recognizable presence without competing with the architecture.
03C · DIGITAL EXPERIENCE
The website should feel as considered as the spaces KB designs. Movement guides attention, reveals project detail and makes the next action obvious—never motion for its own sake.
A cinematic opening gives the work room to breathe. Type, image and pace establish confidence before asking the visitor to read.
Image choreography · typographic rhythm · considered loadingSticky project chapters, before-and-after moments and progressive detail help decision-makers understand how KB thinks—not only what it built.
Sticky chapters · layered case studies · responsive interactionCalls to action stay relevant to the page: discuss a similar project, request credentials or start a WhatsApp conversation with context already attached.
Smart prompts · qualified forms · WhatsApp handoff
03D · A SENSE OF PLACE
KB’s digital presence should feel unmistakably connected to Egypt—confident, contemporary and capable of speaking to clients anywhere.
04 · CONTENT SOURCE
DRAG TO EXPLORE ↗
05 · FULL PROPOSAL
The complete 23-page proposal is available here for a focused review, or as a PDF to share internally.
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06 · DELIVERY PLAN
WEEK 1
FROM WEEK 2
MONTH BY MONTH
07 · MEASUREMENT
Search, paid social and organic content
Case studies, expertise and project detail
Form, phone or WhatsApp inquiry
Service, budget, location and timing
Gameel is an independent creative studio that helps architecture, real-estate and design businesses present their value clearly—and turn that clarity into commercial momentum.
For KB, one senior team connects positioning, content, digital experience, search and campaigns. That keeps the story consistent from the first post to the first serious inquiry.
07B · WHY GAMEEL
KB does not need a generalist agency learning architecture on the job. Gameel works at the intersection of real estate, design and commercial communication—so the conversation starts with the project, not marketing jargon.
We understand how developers, operators, consultants and owners assess capability before inviting a team into a serious brief.
Content, website, search and campaigns share one strategy, one visual standard and one definition of a qualified opportunity.
No inflated reach promises. We report what matters: who contacted KB, what they need and which work created the conversation.
07C · OUR PHILOSOPHY
We do not separate brand from performance. The strongest growth work makes KB clearer, more credible and easier to contact at every step.
Real projects, decisions and outcomes carry more weight than broad claims.
Say the useful thing well, then produce more of what earns attention.
Content, website, search and campaigns should strengthen each other.
Success is a relevant project inquiry—not an impressive-looking reach number.
08 · INVESTMENT
Every route combines Social Media & Content, Website Development, SEO, and Advertising & Lead Generation. Each discipline is priced separately below, so KB can see exactly what it is buying and how the total is formed.
ALL PRICES ARE IN EGP · MEDIA SPEND EXCLUDEDThe large figure combines the website project and the first month of ongoing services. Website payments follow the 50/30/20 milestones below; monthly services are invoiced in advance. All payments are in EGP. Prices exclude advertising spend, VAT, hosting, domains and third-party platforms.
08A · OPTIONAL SERVICES
These are not required to begin. They are specialist additions KB can activate when a project needs stronger presentation, a sharper pitch or a more coordinated launch.
A high-end architectural publication for one flagship project—designed to work beautifully in a meeting, on screen and in print.
BUSINESS DEVELOPMENT
A bilingual capability document for developers, consultants and formal vendor-registration processes.
ORIGINAL PRODUCTION
Purpose-built imagery that captures space, material, atmosphere and the people behind the work.
UNBUILT PROJECTS
Premium visualisation for concepts that need to be understood and sold before construction is complete.
RECOGNITION
A focused package that turns project material into a convincing submission for awards and publications.
WINNING THE ROOM
A clear, persuasive presentation shaped around the specific client, project and decision in front of KB.
LEAD OPERATIONS
A practical operating layer so qualified inquiries reach the right person and do not disappear after the first message.
BUILT ENVIRONMENT
Project-site communication that carries the same design standard from the digital experience into the physical place.
GOING TO MARKET
A concentrated launch system for a completed project, new sector offer, partnership announcement or major milestone.
Each add-on receives its own short scope, timing and fixed estimate before work begins. KB can activate one at any point without changing the monthly route.
09 · WORKING TOGETHER
Active deliverables, decisions needed and deadlines for the week.
Content arrives in batches for one consolidated KB response.
Spend, lead quality, current tests and immediate actions.
A 45-minute meeting covers results, pipeline feedback and priorities.
10 · COMMERCIAL TERMS
Monthly services run month to month and are invoiced in advance, due within seven calendar days. Website milestones are 50% at kickoff, 30% after design approval and 20% before launch.
KB appoints one decision-maker and provides consolidated feedback within two business days. The scope includes two revision rounds per deliverable or content batch. Additional rounds require a separate estimate.
KB pays advertising spend directly to Google and Meta. Fees exclude taxes, hosting, domains, specialist production, travel, stock licences and third-party software unless the proposal states otherwise.
Anything outside the agreed scope is quoted and approved first. Timelines move when access, source material or approvals arrive late. We will flag this early and reset the plan with KB.
Both teams protect confidential commercial and project information. Either side can pause monthly services before the next billing cycle with 14 days’ written notice. Completed work and committed external costs remain payable.
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